By KC Miller It always surprises me when people have a reaction to the word ‘sell’ as if it is something distasteful, dishonest, or somehow disgusting. Often the push-back comes from budding entrepreneurs, who say in one breath they are committed to building a sustainable, successful business, yet in the next breath they say, “But I don’t want to sell anyone anything!” Duh! Consider coaching around the four-letter ‘sell’ word if you feel even the slightest aversion toward it. What’s …
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