So you’ve transitioned from student to graduate—Congratulations! You’ve worked hard to get to this point by investing hundreds of hours in yourself to hone your skills and discover your gifts and graces and it’s time to be rewarded.
How will you be rewarded? By bringing to life part of the Southwest Institute of Healing Arts’ mission statement to share your talents with the world in a loving and profitable way! There are a few ways to bring these dreams to life to turn your talents into a career including seeking employment with an already-established practice (have you checked out our job postings?) or purchasing a business, but we’re going to focus on starting a business from scratch.
Between Our Success Center and the know-how you already have with your education, we’re going to create a formidable set of tools for you to tackle starting your own business head on!
First and foremost, you need to think about where you are as a person and what you want your business to be about.
Your purpose doesn’t need to be narrowed down to anything super specific just yet, but a general idea of what you want to market to your clients and your ability to provide it is a good place to start. Think about what you really enjoy doing and what your gifts and graces are to help refine your business from “massage” to “massage for pregnant women” or “massage for relieving the stress of office workers” or from “life coaching” to “life coaching for victims of domestic abuse”. You can be as broad or as narrw as you want to be at this point–don’t get too wrapped up in the details right now.
Secondly, you’ll need to sit down and think about the practical side of your business.
Are you at a point in your life that it makes sense to run your own business? What kind of business do you want to have: home-based, brick and mortar or mobile? Will your business be something you do part-time while keeping another job or do you have the things necessary to devote yourself fully to it? For most people, the best way to get their business started is as a side-job, and it makes sense! You maintain your primary form of income while getting the ball rolling on your new venture, so don’t quit your day job just yet.